Brand: BP In Control (Glenmark)
Occasion: Women's Day
The Ask: To generate awareness around the subject of hypertension in Indian women, a topic often overlooked
Fact: 1 in 3 or 32% Indian women suffer from High Blood Pressure or Hypertension.
Idea: To personify hypertension as the SILENT KILLER threatening women.
Teasers: To build curiosity around the subject and hint at the presence of a killer lurking among us.
Film
Contest: To further the message, we kickstarted a contest asking our audience to share their encounters with hypertension, bringing the issue into the limelight.
Sustenance: To highlight the enormity of the problem, we quantified the impact by showcasing whole nations facing existential threat.
